The brand new appearance of Loxone – Codename: Mantis –
is a clear statement for clarity, functionality and design.
To guarantee a consistent brand experience over all channels and markets
please stick to the following guides strictly.
For questions regarding these guidelines please contact:
[email protected]

The brand new appearance of Loxone – code name: Mantis –
is a clear statement for clarity, functionality and design.
To guarantee a consistent brand experience over all channels and markets
please stick to the following guides strictly.

For questions regarding these guidelines please contact:
[email protected]


Current Version: 1.9 // Last Changes: 2019-11-20


Changelog:
2018-10-22 // Added: Changelog & version code
2018-10-22 // Fixed: Wrong CMYK color codes for Amaranth Red & Black
2018-12-20 // Added: Examples of product & lifestyle images
2019-01-10 // Updated: Icon description
2019-02-11 // Fixed: Wrong HEX Code & RGB values Cosmic Violet
2019-02-20 // Added: 9 more Icons to Icon library
2019-02-21 // Updated: Icon description
2019-03-13 // Updated: Icon library
2019-08-13 // Updated: Icon library
2019-09-24 // New Claim: Create Automation
2019-11-20// New Logo Examples

01 Logo

A | Protection area
To provide a clear appearance of the new logo, it’s important to give it enough space to impress.

The dashed line shows the minimal free space that has to be provided for the logo. It is also the minimal allowed distance to a medium-edge.

Important:
Within this area, it is not allowed to place other elements.

B | Colouring the logo
From now on, there are only 3 colours as part of our corporate colour palette which are allowed for use with our logo:

01 Mantis Green

02 White

03 Deep Black

B | Coloring the logo
From now on, there are only 3 colours as part of our corporate colour palette which are allowed for use with our logo:

01 Mantis Green
02 White
03 Deep Black

Some examples for colour-usage on bright and dark backgrounds
Important: Always make sure, that there is a good contrast between logo and background.

C | Combination with slogan
There are only 3 possible usages
of the logo on ad-related content.
The position on the design itself
can be chosen freely!

Important:
Don’t forget about the protected area as a minimum distance-holder!

 

01 Without a slogan

This option is often to be found on title pages and basic business stationery like business cards, flags, shirts, cars, … and is only possible if the slogan is used as a design element on the same design.

02With a close slogan
to the right

Always used when space is crucial, because it is the most compact combination of logo and slogan and can be found on letterheads or rollup banners, for example. The correct version of this logo is provided as a download for print or as a symbol in the sketch-library.

03With a separated slogan

If your design doesn’t allow for combination 1 or 2, there is a third option: You can separate logo and slogan and position them as a „belt“ with the same height on your design. The slogan can be positioned to the left or right of the logo.

C | Combination with slogan
There are only 3 possible usages
of the logo on ad-related content.
The position on the design itself
can be chosen freely!

Important:
Don’t forget about the protected area as a minimum distance-holder!

01Without a slogan

This option is often to be found on title pages and basic business stationery like business cards, flags, shirts, cars, … and is only possible if the slogan is used as a design element on the same design.

02With a close slogan to the right

Always used when space is crucial, because it is the most compact combination of logo and slogan and can be found on the letterheads or rollup banners, for example. The correct version of this logo is provided as a download for print or as a symbol in the sketch-library.

03With a separated slogan

If your design doesn’t allow for combination 1 or 2, there is a third option: You can separate logo and slogan and position them as a „belt“ with the same height on your design. The slogan can be positioned to the left or right of the logo.

Some examples for the correct positioning and combination of logo and slogan
Important: Always make sure that there is a good contrast between logo and background.

02 Colours

A | Primary Colour: Mantis Green
Loxone has always been green…and Loxone stays green. That’s at the core of our brand appearance.
With the renewed branding comes a brighter, fresher green that represents Loxone as the smart automation technology leader better than ever.

3 very important principles:
01 Mantis Green is most effective when used for a flat, large-scale, or linear element.

Therefore it is reserved for use with the logo, the slogan and mainly on surfaces like the Trilogy. Do not use it as a typeface/font colour!

02 Use it consciously! Do not colour everything in Mantis Green.

A generous usage on title pages, headers, … is welcome. Not every page of your designs has to be mainly green. Look for an interesting contrast between green designs and layouts with a lot of white space and some green elements as highlights in it.

03 Avoid the use of tonal values of Mantis Green as often as possible.
We want it to appear as powerful as it is.

A | Primary Color: Mantis Green
Loxone has always been green…and Loxone stays green. That’s at the core of our brand appearance.
With the renewed branding comes a brighter, fresher green that represents Loxone as the smart home technology leader better than ever.

3 very important principles:
01 Mantis Green is most effective when used for a flat, large-scale, or linear element.
Therefore it is reserved for use with the logo, the slogan and mainly on surfaces like the Trilogy. Do not use it as a font/typeface colour!

02 Use it consciously! Do not colour everything in Mantis Green.
A generous usage on title pages, headers, … is welcome. Not every page of your designs has to be mainly green. Look for an interesting contrast between green designs and layouts with a lot of white space and some green elements as highlights in it.

03 Avoid the use of tonal values of Mantis Green as often as possible.
We want it to appear as powerful as it is.

Mantis Green

Print


CMYK C
60 | 00 | 85 | 00

Screen


sRGB
105 | 195 | 80

HEX
#69C350

B | Secondary Colours
To built a recognisable brand appearance we need additional colours that support the primary colour as a good counterbalance, and fit the desired tonal look of Loxone. For that reason, the secondary colours are at least as important as Mantis Green in our corporate design. Use them intensely in your designs, e.g. as colours for the Trilogy, as the general colour of the medium (paper, screen-backgrounds), as font/typeface colors or as a „call to action“ (= Amaranth Red).

Important: Non-colourful swatches like Shark Anthracite or Deep Black are allowed to be used in shades or as transparent surfaces. Avoid such usage for colours like Amaranth Red, Casablanca Orange, Cosmic Violet or Cerulean Blue.

Amaranth Red

Print


CMYK C
00 | 90 | 65 | 00

RAL 3018 Strawberry Red

Screen


sRGB
231 | 50 | 70

HEX
#E73246

White

Print


CMYK C:
00 | 00 | 00 | 00

RAL 9016
Traffic White

Screen


sRGB
255 | 255 | 255

HEX:
#FFFFFF

Light Grey

Print


CMYK C
00 | 00 | 00 | 10

RAL 9003
Signal white

Screen


sRGB
237 | 237 | 237

HEX:
#EDEDED

Shark Anthracite

Print


CMYK C
15 | 05 | 00 | 75

RAL 7011
Iron grey

Screen


sRGB
87 | 92 | 97

HEX
#575C61

Deep Black

Print


CMYK C
00 | 00 | 00 | 100

RAL 9005
Jet black

Screen


sRGB
00 | 00 | 00

HEX
#000000

C | Toning Colours
A third colour-layer will complete the colour palette of the new look. These swatches mainly have a functional purpose or can be found in many interior designs related to Loxone.

Important: Use it gently and only if really necessary, e. g. as status colours in apps, as small pops of colour in pictures, or as accessory colours in showhomes and material colours for furniture.

Casablanca Orange

Print


CMYK C
00 | 35 | 70 | 00

RAL 1017
Saffron yellow

Screen


sRGB
247 | 181 | 92

HEX
#F7B55C

Cosmic Violet

Print


CMYK C
60 | 90 | 30 | 10

RAL 4006
Traffic purple

Screen


sRGB
121 | 51 | 105

HEX
#793369

Cerulean Blue

Print


CMYK C
80 | 00 | 10 | 00

RAL 5024
Pastel blue

Screen


sRGB
00 | 176 | 219

HEX
#00B0DB

Moon Sands

Print


CMYK C
20 | 15 | 20 | 00

RAL 9002
Grey white

Screen


sRGB
212 | 210 | 204

HEX
#D4D2CC

Oak Tree

Print


CMYK C
25 | 30 | 45 | 10

RAL 1001
Beige

Screen


sRGB (Web)
188 | 167 | 138

HEX
#BCA78A

03 Typography

03 Typography

A | Introduction
A consistent typography is indispensable for a unique design.
A recognisable font is the strongest foundation for a brand nowadays.

It can transport your brand on every scale, from the smallest text on a form to a big headline on billboard-like ads.

Averta is that kind of a font.
Strong, clear, well executed in many details and functionally on a very high level. It offers 16 different font styles, supports over 170 languages and can be used both on screen for websites, apps and interfaces; as well as for every print purpose.

Due to licensing reasons, Averta can not be provided free of charge.

B | Typographic principles

01 Font styles in the use

Averta provides 16 different font styles. For everyday use, it’s recommended to work with the highlighted styles; format your text with the regular styles and only use italics if there is no other option. Extrathin, Thin and Black can be used, but only with very large texts in headings.

Important:
Keep your typography clean & simple! Use as few different styles as possible in your designs and provide a high contrast for all texts to guarantee a good reading experience, especially on darker backgrounds (only use Regular or bolder on if your text is used inverse / in white).

02 Letter spacing / tracking and
line heights / leading in print

The bigger a text gets, the less tracking and leading should be.

Typical tracking settings:
Headline: 10 / 1.000 em
Lead-In: 10 / 1.000 em
Body: 10 / 1.000 em
URL’s: 30 / 1.000 em
Slogan: 15 / 1.000 em

Typical leading settings:
Headline: 90 % of font size
Lead-In: 120-130 % of font size
Body: 140 % of font size
URL’s: 100 % of font size
Slogan: 90 % of font size

03 Only work with pre-defined
„Styled Text“ in Sketch

The Sketch-Library offers a rock-solid set of defined text-styles for every text alignment and for positive or inverse coloured texts. These text styles are available for both desktop and mobile designs. Do not use other stylings.

04 Colour of typography

Unless there is a convincing reason (e.g. production reasons) text in the new branding is Deep Black, Shark Anthracite, White or in a CTA-case Amaranth Red. There is no need for other colours.

And most important:

Do not format your texts in Mantis Green!

B | Typographic principles

01 Font styles in the use

Averta provides 16 different font styles. For everyday use, it’s recommended to work with the highlighted styles; format your text with the regular styles and only use italics if there is no other option. Extrathin, Thin and Black can be used, but only with very large texts in headings.

Important:
Keep your typography clean & simple! Use as few different styles as possible in your designs and provide a high contrast for all texts to guarantee a good reading experience, especially on darker backgrounds (only use Regular or bolder on if your text is used inverse / in white).

02 Letter spacing / tracking and
line heights / leading in print

The bigger a text gets, the less tracking and leading should be.

Typical tracking settings:
Headline: 10 / 1.000 em
Lead-In: 10 / 1.000 em
Body: 10 / 1.000 em
URL’s: 30 / 1.000 em
Slogan: 15 / 1.000 em

Typical leading settings:
Headline: 90 % of font size
Lead-In: 120-130 % of font size
Body: 140 % of font size
URL’s: 100 % of font size
Slogan: 90 % of font size

03 Only work with pre-defined „Styled Text“ in Sketch

The Sketch-Library offers a rock-solid set of defined text-styles for every text alignment and for positive or inverse coloured texts. These text styles are available for both desktop and mobile designs. Do not use other stylings.

04 Colour of typography

Unless there is a convincing reason (e.g. production reasons) text in the new branding is Deep Black, Shark Anthracite, White or in a CTA-case Amaranth Red. There is no need for other colours.

And most important:

Do not format your texts in Mantis Green!

04 Design elements

A | The Trilogy

01 Introduction – the roots

The Trilogy is an interpretation of the edge-driven Loxone design language – just like the new logo.

It picks up the triangle-optics of 33° angles and transforms it to an easy-to-use, highly adaptable and recognisable tool for branding purposes.

02 Basic structure and rules

A Trilogy contains 2 to 3 layers (including the medium itself), which appear to intersect each other. It is intended that the layers touch each other.

One of the layers has to be the clear majority in the design, which can be achieved via size or colouring. In most cases, it will be the layers in the foreground.

The layers can contain a colour or a picture, but at least one of them has to be in Mantis Green. Every layer is allowed to contain text, logos and/or slogans.

Important:
Do not change the angle of 33° or rotate the surfaces by 90°.
Take care of haphazard proportioning of the layers and avoid same-sized ones!

02 Basic structure and rules

A Trilogy contains 2 to 3 layers (including the medium itself), which appear to intersect each other. It is intended that the layers touch each other.

One of the layers has to be the clear majority in the design, which can be achieved via size or colouring. In most cases, it will be the layers in the foreground.

The layers can contain a colour or a picture, but at least one of them has to be in Mantis Green. Every layer is allowed to contain text, logos and/or slogans.

Important:
Do not change the angle of 33° or rotate the surfaces by 90°.
Take care of haphazard proportioning of the layers and avoid same-sized ones!

B | The Slogan
As already mentioned, the slogan is not stuck to the Loxone-logo. It can be used as a design element as well as to enhance the visual appearance of the brand.

Important:
It can be used in 5 lines as well as a 2- or 3-line layouts. It is completely up to the designer regarding the size and colouring of the typography.

C | Icons
The icon library offers a broad range of symbols you can use for your designs. Icons can be used in the primary or secondary colours and the library will be constantly expanded!

Important:
An icon can never be a replacement for a headline or a picture. It can only be an extension, eye catcher or accompanying illustration for your content. If you need icons please contact [email protected].

If you are a Loxone partner you can download the icon library here.

C | Icons
The icon library offers a broad range of symbols you can use for your designs. Icons can be used in the primary or secondary colours and the library will be constantly expanded!

Important:
An icon can never be a replacement for a headline or a picture. It can only be an extension, eye catcher or accompanying illustration for your content. If you need icons please contact [email protected].

05 Image style

A | Product Images

Loxone puts a lot of effort in the design of all products.
Therefore, be sure that these products are the „heroes“ in your communication. We provide a good set of consistent, isolated studio shots of products for our key products. Feel free to use them as often as you like. Do not use your own products pictures instead. If you need further images, please contact [email protected].

B | Lifestyle Images

These types of images can be seen as a counterpart to product shots in communication. They should show the wide variety of satisfying functions Loxone products offer. We provide a steady growing library of such images. They are selected carefully to fit the overall Loxone brand appearance. Please do not use your own lifestyle images instead. Be sure to provide a good mix of product and lifestyle images in your artwork. If you need further images, please contact [email protected].

B | Lifestyle Images

These types of images can be seen as a counterpart to product shots in communication. They should show the wide variety of satisfying functions Loxone products offer. We provide a steady growing library of such images. They are selected carefully to fit the overall Loxone brand appearance. Please do not use own products pictures instead. Be sure to provide a good mix of product and lifestyle images in your artwork. If you need further images, please contact [email protected].

The Brand Manual will be continued & expanded …