1.) Establish a brand
If you’re already running a well-established business, you’ll know the importance of building a reputation around your brand.
You'll most likely already have a company name and logo. If you haven't already, ensure aspects such as style, tone, colours, fonts, images and slogans are consistent across everything that represents your business. This will include your website, business cards, email address, and even your company t-shirts if you have them.
Evaluate your competitors. What are they doing that works well? Think about how you can bring these ideas into your own website and marketing. What makes you unique as a business? What can you offer customers that others can't?